In April 2025, Donate Life NYS launched a groundbreaking campaign in partnership with the statewide pharmacy community to raise awareness about the importance of organ, eye and tissue donation and encourage New Yorkers to save lives by enrolling in the NYS Donate Life Registry. The campaign was made possible by Assemblymember John T. McDonald III, a pharmacist by trade who convened key stakeholders representing major pharmacy chains, independent community pharmacies, and pharmacy schools to lead a comprehensive community outreach effort known as Donate Life Rx.
Aisha Tator, Donate Life NYS Executive Director, joined Assemblymember McDonald and John Marraffa Jr., President of Kinney Drugs, in discussing the campaign, and future plans, during a recent podcast that aired on the Pharmacy Podcast Network. Watch now: