DMV Pilot Project Resource Center: Manhattan District Offices

• Celebratory Event: Any office meeting or exceeding the 15% increase will be rewarded with a celebratory event chosen by the office and hosted by Donate Life NYS.
  
• Individual Office Goals: Each office is challenged to attain a 15% increase in donor enrollments. To track progress, each location will receive a large “thermometer” sign, publicly displaying their advancement toward the goal. Office goals and progress benchmarks are detailed in the table below.
  
• Recognition: The office with the highest percentage increase will be recognized by Commissioner Schroeder and Donate Life NYS.
  

• Implementation: Each MVR will use a tally sheet to record whether a customer selected “yes” or skipped the donor registration question.
  • Tally sheets should be turned in by MVRs to office managers at the end of each week for data entry.
  • Office manager should enter weekly totals for each employee into corresponding week number tab of Weekly Enrollment Tracking Spreadsheet for corresponding office (License Express; Midtown DO; New York DO).
  • Goal tracking thermometer should be updated each week with progress toward goal, calculated on “Aggregate” tab
  • By close of business each Monday, office manager should email updated Weekly Enrollment Tracking Spreadsheet to Anthony Greathouse (Anthony.Greathouse@dmv.ny.gov) and cc: Yekarah Mitchell (Yekarah.Mitchell@dmv.ny.gov) with updated weekly totals.
• Recognition: Donate Life Champions will be highlighted on Donate Life NYS social media, in the quarterly newsletter, and through DMV communication channels.

• Motivation and Education: Dedicate a portion of each week to motivating MVRs to ask the donation question to every customer. This will include sharing “Stories of Hope“—personal and inspiring accounts from transplant recipients, donor families, and those on the waiting list. These stories will illustrate the life-saving impact of organ, eye, and tissue donation, making the connection between the MVRs’ daily tasks and the broader mission. Shared “Stories of Hope” will be posted on bulletin boards in employee break rooms as a constant reminder of the impact their work has on saving lives. Donate Life NYS will provide a printable PDF of each Story of Hope.
• Important Facts and Information: Share key statistics and facts provided by Donate Life NYS, reinforcing employees knowledge and understanding of organ and tissue donation.

Implementation:

• Bell Ringing Ceremony: Introduce a Bell Ringing Ceremony where customers ring a bell when they enroll in the Donate Life Registry. This act will publicly celebrate the customer’s decision and create a sense of community achievement.
• MV-OD (Informational One-Pager): The existing MVOD, an informational one-pager about organ and tissue donation, will be translated into Spanish. This ensures that Spanish-speaking customers have access to the same important information about donation.
• Multilingual Signage: Develop decals for MVR windows with the donor registration question—“Would you like to register as an organ and tissue donor today?”—displayed in the top ten languages spoken in NYS, ensuring accessibility and visibility to more customers.